Most websites will display on a smartphone, but if not specifically designed with mobile in mind, it will not provide a memorable user experience. As a result, a “mobile-friendly site” should have large easy-to-tap buttons, as well as content that is formatted to fit correctly on a mobile screen –  this way your customers don’t have to pinch and zoom to find what they’re looking for. In addition, your mobile solution should display automatically whenever a visitor accesses your site from a smartphone (with either a simple redirect or our Mobile Twist plug-in).