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BBF EXPO COMM ITALIA 2009: ROME ONCE AGAIN EUROPEAN CAPITAL OF THE ICT |
See you on Nov. 30 - Dec. 2 2010!
Last November 25 at the International Exhibition Center of Fiera Roma in Rome, BBF Expo Comm Italia 2009 has closed its second edition, the most important meeting with innovation technology for Italy and Mediterranean area countries, organized by E.J. Krause and Fiera Roma.
The event, greeted by a letter from the President of the Republic, Giorgio Napolitano, has seen the participation of a specialized public of more than 4000 members of Institutions, Communication Authorities, private sector and of more than 50 delegates from the Emea area. BBF Expo Comm Italia 2009 was inaugurated by Paolo Romani, Vice Minister, Ministry of the Economic Development, Department of Communications, Mauro Cutrufo, Vice Mayor of the Municipality of Rome, Roberto Napoli, Commissioner of AGCOM, Stefano Pileri, President, Confindustria of Innovative and Technological Services, and Andrea Ambrogetti, President of DGTVi. They were welcomed by Fiera Roma’s President Roberto Bosi and Joint Venture partner Mary Ann Krause Vice Chairman of the Board of E.J.Krause Associates.
The event dealt with such current themes as the digital terrestrial, broadband, HD and E- Government 2012, whose topics were largely discussed and confronted by sector experts coming from all over Europe.
The high definition has been one of the themes of the second and conclusive day of BBF Expo Comm.
From the annual conference of HD Forum Italia, titled “The high definition in the new digital overview: it can be done now!”, it has emerged that in France 2.4 million of users can already enter 5 national channels in HD, whereas in England there are 2.3 million of viewers that watch the HD television. In the Scandinavian area there are 23 active channels in HD, whereas in Spain and in Russia the new system is taking its first steps. In Italy, other than the offer on the Sky satellite, Rai and Mediaset and TIMedia, through the TivùSat platform are at work for the transmission of the contents in high definition on the digital terrestrial in the areas where the switch off has already taken place. By the end of 2010 many Italian families will be able to enjoy this technology for free or with a fee. A considerable input about this last fact is about the distribution of the smart cards, which has registered 150.000 activations, with a registered daily growth of 1.500 cards.
Switching from HD to Broadband, the Vice Minister for Economic Development, Paolo Romani anticipated, during the opening ceremony, that the €800 millions to bring broadband to 20 mega to 96% of the population within the year 2012, will become available in 2 installments of 400 millions each.
On this topic, Agcom organized their conference “Infrastructures and services on broadband and ultra large” it was the occasion to present the results of the research program ISBUL (infrastructure and broadband and radical large broadband services) promoted by the Direction of studies, research and training of the Authority.
According to the first input of this study (the final results will be presented in spring), to make a broadband net that could cover 50% of the population, Italy should spend between 10 and 15 billions of euro.
This work will need an inventory of the existing infrastructures. In the United States, for this research 350 millions of dollars have been allocated; in Italy an amount of 30 to 50 millions of euro could be required.
Some municipalities are already getting equipped; there are some significant examples in Emilia Romagna, in Mantova, in Milano (where the city has just built 1.600 km of net), in Siena, in Sardinia and other locations. The Univesity of Cassino has linked its 5 offices with approximately 80km of fibers and the city is moving itself to take the example. Whereas the City of Rome, is in coordination with the operators to regulate the new nets.
Technological innovation has been also discussed in the meeting “E-GOV 2012: remarks and analysis on the frame of law on the role of the ICT market”, where among others, Antonio Cianci, innovation adviser for Minister Brunetta, Nicola Mazzocca, Assessor to Research and Innovation of the Campania Region, the Honorable Irene Pivetti, President of the non profit organization Learn To Be Free.have participated. To this day, the total needs for the E-Gov plan is 1.380 millions of euro, of which 248 are already available and 1.133 must be funded. Among these 1.133 millions, 687 will be spent for the territorial aims, 310 for the territorial, 99 for the system and 37 for development.
“At the moment – Antonio Cianci, Advisor for the innovation of Minister Brunetta, explained – the capitals are ‘frozen’. In 2009, we must remember that the PIL has decreased of 6% and that there have been exceptional investments for the Abruzzo Region and social shock absorbers. These funds have been approved, they just need to be released”.
The digital terrestrial, was at the center of the first day of meetings. From the debates it was proven that Italy is at the forefront compared to other European countries (6.2 millions of families already “digitalized”, against 5.1 families in Spain, 4.8 in UK and 100.000 in France) and could even anticipate to 2011 the digitalization television of the whole territory, initially predicted for 2012.
This was further confirmed by Vice Minister for Economic Development, Paolo Romani; according to him, and based on the latest projections, it is possible that the digitalization of Italy will be anticipated in to 2011.
The data given by DGTVi, the association for digital territorial television development in Italy, shows that the penetration of the new platform has involved 51% of Italian families and that to this day almost 21 millions of decoders have been sold. The new technology makes its way also among the listening data: 21.4% of the population (last September it was 4%) use the digital terrestrial against 15.4% who use satellite, which was, just a short time ago, the second technology utilized after analogic.
In Lazio, where the switch off is underway, 91% of the families have migrated to digital (still missing is an area of the littoral of Latina), but it shows that, after Rai 2 and Rete 4 switch off, last summer, 80% of the customers had left the analogical: the peak happened in September with 1.7 millions of decoders sold.
As far as decoders, the issue of the LCN system for the automatic order of the positions of the TV stations on the remote control was discussed. Local TV stations in fact, complain of poor visibility compared to the big networks and they ask for a better treatment.
“Our proposal to solve the problem - Andrea Ambrogetti, President of DGTVi explained – is to assign the channels from one to nine to the ex national analogics (Rai, Mediaset, La 7 and Rete A), the ones from the 10 to 19 to the main local TV stations (who should find an agreement among them), those from 20 to 49 to the new national networks, divided into thematic areas: children, generalist, advertising and information. From 50 on, there should be a come back to the local TV stations.”
«Rai Way, the company that manages all the web sites of Rai - Giuseppe Braccini, Manager of Planning, Development and Business of Rai Way added - was the main actor of the passage to the digital, organizing the whole national net. During this technological revolution, Italy boasts an important record: no other country has been digitalized so quickly. During the BBF Expo Comm Italia 2009, we have promoted this result in the countries of EMEA, to which we proposed ourselves as assistants. An assessment? We have met Algerian, Cypriot, Jordanian, Moroccan, Egyptian and Tunisian people, for a total of almost 23 commercial contacts. Surely an encouraging result».
The importance of the themes debated, the commitment of Institutions, companies and ICT players, and the capabilities captivating the attention of the specialized audience and the medias, have made BBF Expo Comm Italia the most important yearly meeting for the sector and of promotional opportunity for the entrepreneurial world.
«The positive number of attendees and the quality of the B2B meetings, that brought to life these days of the trade show – Roberto Bosi, President of Fiera Roma underlined – confirm BBF Expo Comm Italia as the Italian event of reference for the sector and the validity of E.J. Krause ‘s choice that has recognized in Fiera Roma its ideal venue».
«The strong participation of the Institutions, of the Emea delegates and companies – Mary Ann Krause, Vice Chairman of the Board of Directors of EJ Krause declared – has reinforced the role of the eternal city as a meeting point to exchange information and ideas and its capability of being the link between countries of the Mediterranean basin and those of the North of Europe».
PROVEN SUCCES
After a very successful launch in 2008, E.J.Krause & Associates, Fiera Rom a and Wireless jointly announce the 2nd. Edition of BBF / EXPO COMM ITALIA 2009 to take place November 24-25, 2009 at Fiera Roma, the new international exhibition center in Rome, Italy.
The BBF / EXPO COMM ITALIA 2009 exhibition and conference will again focus on the latest innovations in ICT from Broadband/IP enabled services to mobile and wireless technologies that allow migration to next generation networks.
A TARGETED ICT EVENT FOR THE EMEA REGION
BBF / EXPO COMM ITALIA 2009 provides sponsors, exhibitors and participants a tested and proven promotional channel that will provide participating companies multiple opportunities to present products and services to a wide range of decision makers, procurement officials, policy planners, and business leaders in Italy and throughout the EMEA Region as represented by Europe, Mediterranean, Middle East and Africa.
EXPANDED 2009 FOCUS
In addition to the EMEA focal point, BBF/EXPO COMM 2009 will include a special focus on Digital Technologies. Among the European countries Italy is pioneering the migration from analogue to digital TV. BBF/EXPO COMM 2009 is the ideal place where to analyze the first results and shape the future of Digital TVs. This will include:
An unprecedented platform to discuss current challenges and business opportunities that the digital transition will provide to the European marketplace.
Over the course of the event, high level and pro-active forum and conference presentations will be held.
Unique networking opportunities with high level industry leaders and government officials
Exclusive speaking and product presentation opportunities
High profile media coverage
TECHNOLOGY TRENDS
New technologies and services perspectives:
How can you demonstrate to potential clients the short and long term benefits of investing in technology?
What are the challenges and opportunities of the ICT industry for micro, small and medium-sized businesses?
How can you remain competitive in today’s global market?
How will the newest innovations impact your business?
What is the legal framework for the IT industry and e-commerce?
Don’t miss the chance to take part in Italy’s most important technology event. In the wake of the serious global economic conditions, companies need to take advantage of the opportunity to maximize their networking, sales and product presentation ability simultaneously within the most efficient b2b and industry specific network. BBF/EXPO COMM ITALIA 2009 offers companies exactly this type of cos efficient opportunity to maximize return on investment.
SPEAKERS OF BBF /EXPO COMM ITALIA 2009
Barbara Adami Lami, Executive Vice President,>Telsey
Martin Adolph, Project Officer, Standardization Policy Division, ITU-T
Roberto Agrone, BU PMR & Networks Systems Architect, Selex Communications
Fabio Albanini, Sales Channel Manager, Snom
Andrea Ambrogetti, Presidente, DGTVi
Fulvio Ananasso, Direttore Studi, Ricerche e Formazione, AGCOM
Giorgio Andreoli, Director Business Development, Banking & Payment Ericsson
Paolo Angelucci, Presidente Assinform
Alessandro Antolini, Sales Department, Ray Talk Industries
Antonio Apruzzese, Direttore Polizia Postale e delle Comunicazioni
Francesco Attili, Responsabile Sistemi Informativi Trambus
Giuseppe Aulicino, Comando Generale Guardia Costiera - Ministero Infrastrutture e Trasporti
Antonio Baldassarra, ceo, Seeweb
Luca Balestrieri, Tivùsat
Marco Ballista, R&D Department, Ray Talk Industries
Paolo Bassetti, Presidente, Endemol
Andrea Battisti, Telecom Italia
Cristiano Benzi, HD Forum Italia
Erik Berglund, Director of Capacity Building, Frontex (Agenzia dell’Unione Europea per la gestione della cooperazione operativa alle frontiere esterne)
Massimo Belli, General Director & COO Telcomms
Cristiano Benzi, Presidente, HD Forum Italia
Luca Bernabei, Direttore delle attività produttive, Luxvide
Glauco Bigini, Green IT Practice Leader, Cefriel
Andrea Biraghi, BU PMR & Networks Vice President, Selex Communications
Flavio Boano, LTE Solution & Technology Innovation Manager, Alcatel-Lucent Italia
Cristina Bonera, Consigliere, Assotel
Dino Bortolotto, Presidente, ASSOPROVIDER (Associazione Provider Indipendenti)
Aleksandra Bosnjak, SNL Kagan
Luca Bracchi, Ricercatore, Value Up
Giuseppe Braccini, Responsabile “Pianificazione e Sviluppo del Business” Rai Way
Renato Brunetti, Vice Presidente, RomaWireless
Antonello Busetto Confindustria Servizi Innovativi e Tecnologici
Francesco Caio, Consulente del Governo Italiano per le politiche della banda larga
Edoardo Calia, Direttore laboratori di Ricerca, ISMB, Istituto Superiore Mario Boella
Giovanni Cancellieri, Presidente, CreSM, CENTRO RadioElettrico SPERIMENTALE G. MARCONI
Marco Carbonelli, Responsabile Area Infrastrutture Critiche - Presidenza del Consiglio dei Ministri Dipartimento Protezione Civile
Marco Carugi, ITU-T esperto e SG13 Vice-Chair e consulente indipendente
Massimo Cavaliere, Direttore Generale CIRA (Centro Italiano Ricerche Aerospaziali)
Enrico Cavallari, Assessore, Comune di Roma
Stefano Chiccarelli, Senior System Engineer Fortinet
Antonio Cianci, Consigliere per l'Innovazione Ministro Brunetta
Stefano Ciccotti, Rai Way
Fabio Colasanti, Direttore Generale, Information Society e Media, Commissione Europea
Matthew Conway, Operations Director, Spectrum Policy Group, Ofcom
Alfonso Correale, Head of Sales Italy, Verizon Business
Giada Cosentino, Technical Director, ZTE Italy
Claudia Criscione, Managing Partner, Noiros e Coordinatrice gruppo di lavoro Green ICT, Club TI
Giovanni Cristi, Project Manager, AVM
Nicola D’Angelo, Commissario, AGCOM
Mario De Manna, Industry & Public Sector Director, Italy & Central Mediterranean Countries, Alcatel-Lucent Italia
Flavio De Poli, Direttore generale, Telesystem
Emanuele De Rosa, Unit G.2 Maritime Transport & Ports Policy; Maritime Security Directorate-General for Energy and Transport (DG TREN) European Commission
Achille De Tommaso, Amministratore Delegato e Presidente COLT Telecom e Presidente ANFoV
Antonio De Vita (SIGESD – Ufficio Italiano Brevetti)
Maurizio Dècina, Professore, Politecnico di Milano
Giorgio Di Bella, Vector
Fabio Di Marco, ZTE Italy
Almo Dimani, General Manager, ACOME
Stefania Ducci, Coordinatore, Mediterranea Council for Intelligence Studies
Mansor M. Farat Edai, Communication Director, Tripoli international airport
Dionigi Faccenda, CMS BU Director, COLT Telecom
Igor Falcomatà, Fondatore Sikurezza.org
Cristina Farioli, Business and Innovation Development, Director, IBM ITALIA
Diego Feruglio, CSI-Piemonte
Kathryn Fink, Direttore programmi, Sky Italia
Pietro Finocchio , Gen. Isp. Capo. Ministero della Difesa
Filippo Maria Foffi , Amm. Div. Ministero della Difesa
Rita Forsi, Direttore Generale ISCOM
Paolo Colli Franzone, Amministratore Delegato, Netics
Mario Frullone, Direttore delle ricerche, Fondazione Ugo Bordoni
Marco Gaeta, Alcatel-Lucent
Luigi Gambardella, Membro dell’Executive Board, ETNO
Gianni Garita, Country Manager Italy, AVM
Adriano Gattoni, Dirigente del servizio sistema informativo e statistico, Provincia di Pesaro e Urbino
Roberto Gavazzi, VAS Engineering Manager, Telecom Italia
Innocenzo Genna, Presidente, ECTA
Emanuele Gerolin, Direttore marketing, Mediacontech
Diego Gosmar, Direttore Marketing, XENIALAB
Michele Graiff, Key Account Manager, Government & Enterprise Ericsson
Edoardo Grimaldi, Direttore tecnico, Frame
Mauro Guerrieri, Presidente, ANTI DIGITAL DIVIDE
Eladio Gutierrez, Impulsa TDT
Filippo Fanti, Marketing Manager, Sony
Giuseppe Innamorato, Direttore Piattaforme e Tecnologie, Xenialab
Giancarlo Innocenzi Botti, Commissario AGCOM
Claudio Leporelli, Professore, Università Sapienza di Roma
Philippe Levrier, France Tèlè Numerique
Stefano Lista, CSI-Piemonte
Marco Listanti, Professore, Università Sapienza di Roma
Alessandro Longo, giornalista
Matteo Lucchetti, Senior Research Analisys ABI LAB
Alessia Magliarditi, Promotion Officer, ITU-T
Fabio Magrino, Direttore responsabile BELTEL
Arturo Manera, Vice Presidente, ANPCI (Associazione Nazionale Piccoli Comuni D’Italia)
Mario Massone, Fondatore Forum CU (Comunicazione Unificata) e Amministratore, MARKAB
Franco Matteucci, Direttore marketing strategico, RAI
Nicola Mazzocca, Assessore Regione Campania
Giacomo Mazzone, Head of Strategic Audit, UER/EBU
Gianluigi Me, Maggiore, Comando Generale dell'Arma dei Carabinieri
Carlo Maria Medaglia, Assistente alla Direzione CATTID, Università Sapienza di Roma
Marco Mele, Giornalista, Il Sole 24 Ore
Massimo Melica, Studio Legale Melica Scandelin & Partners
Andrea Michelozzi, Comunicare Digitale
Aldo Milan, Project Manager QTI, AGCOM
Giovanni Moglia, Associazione IPTV
Gaetano Montingelli, ASSOTEL (Associazione Nazionale Imprese nel Settore delle Telecomunicazioni)
Sabrina Mossenta, Partnerships Manager, Viadeo.com Italia
Gianluca Musetti, Business Development Manager South-East Europe, Brand-Rex Italia
Roberto Napoli, Commissario, AGCOM
Dino Nascetti, Ammiraglio Ispettore Capo, Direttore generale degli Armamenti Navali
Antonio Nicita, Professore, Università di Siena
Nicola Pedde, Direttore, Institute for Global Studies
Marco Pellegrinato, Vicepresidente di HD Forum Italia
Alessio Pennasilico, AIPSI, Associazione Italiana Professionisti Sicurezza Informatica
Massimo Peselli, Country Leader Italy, Verizon Business
Fabio Pettinari, Marketing & Business Development Director, Aastra Italia
Stefano Pileri, Presidente, Confindustria Servizi Innovativi e Tecnologici
Gianluca Pititto, direttore responsabile, Rivistageomedia.it
Raffaele Pinto, Presidente per i Ministeri, ANIPA (Associazione Nazionale Informatici Pubblici e Aziendali)
Irene Pivetti, Presidente LTBF
Augusto Preta, IT Media Consulting
Elayan Qatarneh, Commissioner, Telecommunications Regulatory Commission (TRC – Jordan)
Luigi Rocchi (RAI), Vicepresidente di HD Forum Italia
Paolo Romani, Vice Ministro, Ministero dello Sviluppo Economico
Antonio Romano, VP e General Manager IDC
Riccardo Romano, Componente Commissione Piano Strategico per la Mobilità Sostenibile, Comune di Roma
Giampaolo Rossi, RaiNet
Marco Rossi, ceo, Movenda
Marco Rossignoli, Aeranti-Corallo
Ahmad Sacca, Ceo, Elite Technologies
Francesco Sacco, Managing Director del centro di ricerca EntER, Università Bocconi di Milano
Fulvio Sarzana di S. Ippolito, Avvocato, Sarzana & Associati
Antonio Sassano, Professore, Università Sapienza di Roma
Enzo Savarese, Commissario, AGCOM
Gianluigi Savioli, Chief Executive Office, Ray Talk Industries
Giancarlo Scheri, Direttore fiction, Mediaset
Corrado Sciolla, Vice Presidente Asstel
Roberto Setola, Segretario Generale AIIC – Associazione Italiana Infrastrutture Critiche
Aurelio Severino, Ericsson
Alberto Sigismondi, DGTVi
Giorgio Sommaruga, President, Common Italia
Angelo Spina, Acquisti & Sostenibilità onlus
Stefano Stegani, Responsabile Regione Emilia-Romagna, Anti Digital Divide
Alessio Susi, Vice Presidente, Anti Digital Divide
Alessandro Talotta, Chief Regulatory Officer Telecom Italia
Luca Tomassini, Telecom Italia
Lillo Tombolini, Direttore di rete, TIMedia
Francesco Troisi, Direttore Generale per la Gestione delle Frequenze, Ministero dello Sviluppo Economico-Dipartimento per le Comunicazioni
Andrea Valboni, National Technology Officer Microsoft
Guido Vannucchi, Presidente OTA ITALIA
Mauro Vergari, Responsabile nuove tecnologie, ADICONSUM
Roberto Viola, Segretario Generale, AGCOM
Alessandro Vizzari, Segretario, AICT
To see the full conference program click here
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